We are designers for life

We love what we do. It’s in our DNA. We’re flexible and have our own unique perspective. Not afraid to share, we’re eager to discover what truly matters to you and your users. We design digital solutions for tangible challenges. We design for life.

Digital solutions for tangible themes

With our digital solutions, we strive for a positive impact on the world. We always design for the genuine user journey, the True experience: valuable, authentic, and credible. From strategy to bullet points, from headquarters to a hidden nook.

The sweet spot between business interests and human needs

Users are vocal and critical; they evaluate more than just whether an app or website works well. It’s about truly fulfilling needs. Are you trustworthy? Do you deliver on your promises? Do your principles contribute to a better world? And most importantly: does your product or service genuinely serve us, or just your own wallet?

As digital natives, we easily switch to a brand that makes us feel heard and at home, even if it means paying a bit more. Our click is our vote, and we’re an active electorate.

Informaat finds the sweet spot between what’s important to you and what your target audience truly wants. This way, every touchpoint provides a genuine and valuable experience, and every design builds a sustainable, reciprocal relationship. And there it is: another digital solution for real life.

Beyond tomorrow, rooted in the present

No frills, but always for heart and soul. Our designs go beyond a quick fix for a fun app or an handy interface. We research, create, and test so thoroughly that our solutions go beyond tomorrow and are always rooted in real life.

Our team

Whether we’re UX designers, front-end engineers, service designers, or content architects, we love what we do. We come up with solutions that go beyond the norm. Call it creativity. An out-of-the-box mentality. Or simply: a passion for the craft.

Some may see us as tech enthusiasts. We see ourselves as authentic futurists with an eye for detail and a heart for the world. We want to make the world a little better with our work. We take a stand and don’t hesitate. We act. Because we love new things. That means we also dare to take risks.

We remain open to different perspectives and experiences. We are curious and interested in what is not ours. We share what we learn and what we want to learn. This way, we develop each other and keep each other sharp.

Whether you’re a client, panel member, or sneak peeker: once you’re with Informaat, you’re part of the team. We seek connection and want to make the most out of every collaboration. We maximize every possibility. Active, open, from ourselves, for each other, for 40 years.

For real life.

Informaat team photo

Good work does good

Through our work, our agency, and our clients, we contribute to a better world around us. Fairer, more inclusive, more sustainable. We are committed to a new economy, from which not only shareholders benefit, but also people, society, and the environment. Fortunately, we are not alone. We are now a certified B Corp and part of a global movement of over seven thousand companies that do good through good work.

Experience the True experience

Don’t stall. Get in touch and experience what our designers can add to your organization. Temporarily seconded, or as a dedicated agency for a custom digital solution. I’m here to help you move forward.

Susanne van Mulken

Strategy director
+31 6 42 13 92 39
susanne.van.mulken@informaat.nl

Susanne van Mulken