About us

We love what we do. It's in our DNA. We are flexible and have our own perspective on things. Not afraid to share, we enjoy discovering what truly matters to you and your users. We design the sweet spot of relevance and need. We design for life.

Digital solutions as genuine experiences

With our digital solutions, we aim for a positive impact on the world. Because we always design for a genuine user experience—a True experience. Valuable, authentic, and credible. From strategy to bullet point, from headquarters to the smallest offices.

The sweet spot between business interests and human needs

Users are vocal and critical, and they evaluate more than just whether an app or website works well. It's about truly fulfilling needs. Can you be trusted? Do you keep your promises? Do your principles contribute to a better world? And above all: do your products or services genuinely serve us, or just your own wallet?

As digital natives, we easily switch to a provider where we feel heard and at home, even if it means paying a bit more. A click is our vote. And we are all active voters.

Informaat finds the sweet spot between what is important to you and what your target audience truly wants. Each touchpoint delivers a genuine and valuable experience, and each design builds a sustainable and reciprocal relationship. And there you have it—another digital solution for real life.

Beyond tomorrow, in the midst of life.

Without fuss, but always for heart and soul. Our designs go beyond just quickly creating a nice app or a handy interface. We research, create, and check so thoroughly that our solutions go beyond tomorrow and always stand in the midst of life.

Valuable

Touches deeper human values and needs

Authentic

Originates from your organization's DNA

Credible

Fulfills promises across all your channels

Our team

Whether we are UX designers, front-end engineers, service designers, or content architects, we love what we do. We come up with solutions that go beyond what exists. Call it creativity. Out-of-the-box mentality. Or simply: passion for the profession.

Some see us as fanatics. We see ourselves as authentic forward thinkers with an eye for detail and a heart for the world. We want to make the world a bit better with our work. We take a stand and don't hesitate. We act. Because we love new things. That means we also dare to take risks.

We remain open to other viewpoints and experiences. We are curious and interested in what is not ours. We share what we learn, and what we want to learn. This way, we develop each other and keep each other sharp.

Whether you are a client, panel member, or sneak peeker: once you're inside Informaat, you belong. We seek connection and want to get the most out of every collaboration. Exploit all possibilities. Actively, openly, from ourselves, for each other, for 40 years.

For real life.

Good work does good

With our work, our agency, and our clients, we contribute to a better world for everyone. Fairer, more inclusive, and more sustainable. As a B Corp, we are part of a movement of around 7,350 companies worldwide that are committed to a new economy, where results benefit not only shareholders but also have a positive impact on people, society, and the environment.

More questions about True experience?

Of course, we enjoy getting to know you—it's kind of in our DNA, you could say. We also love to hear if there's anything you'd like to know about us. Feel free to ask. Contact Susanne!

Susanne van Mulken

Strategy director
+31 6 42 13 92 39
susanne.van.mulken@informaat.nl