Webinar User Research: Explore More

Contents

Good research is essential for designing a good service or product. However, it can sometimes be difficult to get it on the agenda or to determine how to approach it. For instance, you may interview users, but really want to uncover their deeper values. How do you do that? This webinar offers tips, inspiration, and practical examples on how to start with a different approach.

What you will learn?

How to take (first) steps in exploratory and creative research and how to vividly communicate insights about the target group.

For whom?

For designers and product owners who want deeper insights into the desires, needs, and values of their customers and users.

About the speakers

Marieken Kerkhoven is an experienced service designer working at Informaat for various clients. She has years of experience in both exploratory and evaluative user research. Marieken says: Just get started!

Joëlle van Schaaik is an enthusiastic UX designer and works for Informaat on assignments for various clients. "What I like most about research is that you can really step into someone else's world and hopefully make it just a little bit better."