Maybe you recognize the scenario: your organization knows very well how it wants to appeal to and convince customers, but the way in which this happens in practice differs per department and discipline. This results in large discrepancies in form, style and quality between physical and digital touchpoints, as well as an incoherent customer experience. With a design system, you lay the foundation for the best customer experience.
In a design system, you assemble all the useful material that contributes to an efficient and consistent design of relevant services for your customers. For example:
First we determine together what will and will not be included in the design system. Thereafter we review existing material for relevance and topicality, and update where necessary. If it turns out that something is missing, we add it. And if something is insufficiently applicable company wide, we first make it reusable. We do all this in consultation with every stakeholder, creating support for the design system throughout your organization.
Every organization has already established knowledge and methods that contribute to customer experience. Setting up a design system therefore needn't take much time. However a good design system is never 'finished', and always continues to grow with best practices. That's why the structure of your organization also deserves attention. We answer questions such as: "Where does the design system stand?", "Who is responsible for it?", And, "How do you keep it clear and relevant?" This allows you to safeguard and embed the value of the design system within your organization.
A design system contains clearly-described principles, styles and components with which you can continue to improve and refine your applications over the long run.
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