Informaat B Corp

'B' stands for Benefit for all. As a B Corp, we are part of a movement of approximately 7,350 companies worldwide that are committed to a new economy in which companies not only benefit shareholders, but also have a positive impact on people and the environment.

B Corp certification can be seen as a standard that indicates how well your company scores on social and environmental impact.

The certification shows that your company is serious about making the world a better place instead of just fine words. And we do this with heart and soul: in our mission, business objectives, diversity, working conditions, energy consumption, waste processing, solar panels, green and local suppliers, and last but not least the impact we make with the work we do for customers.

For example, together with municipalities, we have come up with a concept to make parking possible for people with disabilities 'without hassle'. And in healthcare, we are working on digital tools for young people with dementia, or on a system that allows ambulance staff to communicate information about patients faster and better to the emergency room in hospitals.

Everyone can see that the world around us is changing very quickly. New global and social relations, new legislation, new technology. It means that we constantly have to make quick choices, consciously and unconsciously. It is therefore all the more important to have a firm and common benchmark on the basis of which we make those choices. It is not without reason that we are convinced that a values-driven design approach with a positive impact on people, society and the environment works best if you want to develop valuable, authentic and credible digital products and services.

With our work, our agency and together with our clients, we Informaat'ers would like to contribute to a better world for everyone. Fairer and more sustainable. And we think the B corp certification will inspire and challenge us even more to do the right things for employees, the community, customers and our planet.

We have already noticed in the past year that, through the certification process, you become much more aware of what things you do and what alternative, better choices you can make. And that's how we opt for continuous improvement. To be eligible for the certificate, we had to score at least 80 points during the assessment. We scored 94 points. A good score, but we still see room for improvement.

In three years' time, our agency will be reassessed. Together with our customers, partners and suppliers, we want to reduce our footprint even further. And we will continue to help bring about a society that is fairer and more equal for every individual. Will you join us?

Everything about B Corp can be found on this B Lab website.