Emerce top 100 award

Nr. 1 UX design agency in Emerce100!


Susanne van Mulken

Author

Susanne van Mulken

Published

28 April 2023


Of course, we also had the impression that we were doing something good. But we are very happy that our customers think so too. And quite proud as well. 😉 We would like to thank everyone for their confidence in our work last year. We see this number 1 spot as a recognition of the love we put into our work. It is an extra incentive to continue doing what we enjoy most: values- and data-driven digital design with positive impact. Below is the interview I had with Emerce100 a while back.

True experience design

The developments in the world around us follow each other in rapid succession. Think of new technology, new generation of users, new legislation. How can you continue to provide your customers and users with the best digital services in this context? Start by looking and listening to your target group and to yourself as an organization, says Susanne van Mulken, Strategy Director of Informaat.

That agency focuses on designing digital services with the values and needs of users in mind. Whether they are end users, for example customers of a bank, or professional users – think of mail and parcel deliverers: Informaat designs digital services that seamlessly connect to their lives and work. And ensures that this is done in accordance with the values of the client.

Van Mulken: "Many organizations not only strive for convenience for their customers, but also for values such as wonder, transparency or sustainability. We ensure that these values resonate in all aspects of the digital service. From proposition to prototype and pixel. In this way you improve the user experience and you get more loyal customers and engaged employees. So more success as an organization."

Informaat provides all the design expertise needed for the value- and data-driven design of digital services. "Not only our 'True experience' design vision distinguishes us, but also that we are fully specialized in design, and do so with love, courage and curiosity and in close cooperation with our clients. We turn an idea into something concrete, something imaginable. We create solutions for a more beautiful digital world for customers and users."



True experience