Service design and you

Why an inspiration session about service design? We see that service design makes life and work simpler and more pleasant. It offers your organization and your innovation processes a customer- or user-oriented helicopter view, which benefits the development and relevance of your (digital) services: innovate quicker and in a more targeted way and know faster whether your target group finds your value proposition interesting and continues to find it.

In the world of tomorrow, speech will be the digital interface and intelligent digital systems will become indispensable. Smart contracts make completely new revenue models possible. We will no longer consider it crazy to take damage insurance for one single car journey. To prevent the Kodak moment in your organization or, more positively put, to remain relevant in the world of tomorrow, customer-oriented innovation and optimization is a necessity. Continuous listening and getting feedback from customers and users is a must.

Not only companies such as Airbnb, Transavia and ING, but also medium-sized companies such as Priva and CRV (see our customer case) apply service design to make their services really successful.

Our economy increasingly revolves around customer experiences. Service design is the method that helps you to distinguish yourself in the form of a unique and good customer experience and to stay in contact with your target group more continuously.

Many organizations also have difficult questions. Am I still targeting the right audience? What is the best revenue model to use? What technology and channels should I use to reach and serve my target audience? How do I ensure that the agile transformation that my company is currently undergoing not only leads to faster and cheaper results, but also to relevant and meaningful services for my customers?

Service design offers an important basis for this and helps to design a successful service, with vision and with the perspective of the customer's needs. Important features of service design are customer-centric thinking, user research, applying customer journeys, creative concepting and prototyping.

Last week we organized 'Service design and you' for specialized software companies. The meeting was intended for CEOs, CIOs, CMOs, product owners, product managers, and program managers of organizations developing a specialized software product.

We discussed the future experience of products and services, the approach to service design, the dreams of the participants about the future customer journey of their own company, and last but not least we discussed a practical example of the CRV case.

This resulted in many interesting stories, dreams, views, challenges and, more generally, good knowledge exchange.

We concluded with a a chat, a snack, and a drink in the sun on our terrace. #letsmeetagain ;>)

If you have any questions, or would like to attend such a session, please contact us.