Program
Day 1
You will learn how to familiarize yourself with the customer and his or her context. You will apply a number of research techniques and discover how to give your colleagues insight in the world of the customer. You will apply techniques to process your research results.
- Value of service design
- User research
- Personas
- Service ecosystem
- Customer journey mapping
- Definition design challenge
Day 2
You will learn to sharply define a design challenge and to develop a broad range of concepts using quick and interactive design techniques.
- Value proposition
- Ideation
- Prototyping and testing
- Service blueprint
- Pitch concept
Frequently asked questions
Do you also provide this service design training in-company?
Yes, certainly! If you and your team or colleagues are interested, please contact us. We will be happy to discuss what the wishes and possibilities are with you.
Can I register for a different location or date?
We definitely plan to organize two subsequent master classes later this year. Exact dates and location are yet to be announced.
How large is the group of participants?
The maximum size of the group is 24 participants. Two service design trainers are present, so there is enough space for interaction and feedback.
Who are the trainers?
The service design trainers are Carla de Oude en Victor Visser. They are service designers with more than 10 years of experience. They also have extensive experience in giving workshops and training.
What is the working language of the master class?
The masterclass is given in Dutch.
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Contact
Susanne van Mulken
Strategy director