Service design
Together with customers we design the future by designing services that stand out with great customer experience.
We can do this for you
Design new services
We help you to develop new, fresh concepts and value propositions from scratch. And to stay one step ahead of the competition. Ready for the future!
Improve existing services
Together we will refine your existing service or application, so that people like to come back, talk enthusiastically about it and your brand distinguishes itself better in the market.
Training your organization
With inspiring practice-oriented training and organisational advice, we embed service design into your organisation in a sustainable way. Interested?
Masterclass Service Design
Designing services that make a difference with customer experience. How do you do that? By working with service design techniques in this masterclass. More about the Masterclass
Understand and validate
Get to know your customer
Everything starts with understanding your customer, what drives him or her? Which values are important to your user? With various research techniques, both qualitative and quantitative, we bring up valuable insights.
Understand the business
What is the organization all about? Do these values match with the customers' values? We listen to the people in your organization and investigate the leeway in the market.
Validate in time
By making assumptions explicit and validating, we discover in time what the customer really needs and where the opportunities lie in the market. That way you can invest every euro, in a targeted way, in services that are valuable, authentic and credible.
Tools
Forming and testing ideas
Stimulate creativity
Based on the strategic route, we come up with ideas and assess their feasibility and value. We would like to involve the people who are involved in this. From customers to employees or suppliers.
Iterate for the best concept
We draw storyboards and shape the most promising ideas into a prototype. We test that with customers. In a few iterations we arrive at a validated, viable concept.
Tools
Create and implement
A blueprint of your service
A service blueprint guarantees that the concept is sufficiently robust for the complex reality. It provides a schematic representation of what must be done "behind the scenes" to be able to deliver the service.
The path to the future
The concept is ready to be put on the market. We help to map out the roadmap that starts with a first version and ends with a scalable end result. And of course we won't forget to measure the service's succes.
This is how we make it work
For non-digital services we ensure flawless communication and transfer to the internal organization. For digital services, our designers form the ideal bridge to the agile scrum teams. We are happy to work together to turn the service concept into a working end result.
Tools
Cases
Service design in practice
Let's meet!
Susanne van Mulken
Strategy director